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History

Ruud, the founder of Original Stroopwafels, was in his early thirty’s when he had his “Eureka” moment.   Ruud was always a proud representative of Swiss clocks, yet one day he heard that the company he was working for would go bankrupt.  At that moment he decided that he no longer wanted to work for a company but decided to start his own business.  He had different ideas but once he heard from an acquaintance about stroopwafels he had his “Eureka” moment.  A real, traditional, freshly-baked stroopwafel was nowhere to be found in his birthplace, Amsterdam!  “This is it”, Ruud thought.  “That’s what I’m going to do!”  And that’s exactly what happened.  Since most of the  stroopwafel bakers had their own specific recipes, Ruud went to look for an expert.  Where else could one be found then in the place of the original  “Goudsche Siroopwafel”:  Gouda!  After tasting different stroopwafels, Ruud eventually ended up with the friendly and goodhearted Nico, from Gouda.  Nico was a stroopwafel baker in heart and soul but because of his age, he was already thinking about stopping with his passion to bake stroopwafels.  Nico had personally developed his special recipe and he saw that the enthusiastic Ruud would be a worthy person to maintain his beloved stroopwafel recipe.  Since Nico didn’t have anyone in his family to continue the family business, he wanted to teach Ruud his profession.  After working together for several years, teaching Ruud the tricks of the waffelbaking trade, Nico decided to retire.  At that time, Ruud was already full-time self-employed and had, in addition to his stall at the Albert Cuyp market, a route full of customers built up where he would deliver his freshly-baked stroopwafels.  Upon retirement, Nico gave his precious secret recipe as a gift to Ruud.   Ruud came into possession of something unbelievably special:  a very old, and according to experts, the most delicious stroopwafel recipe in The Netherlands. 

Today, the same delicious stroopwafel is still freshly-baked on a daily basis using the original recipe.  Throughout the past decades it has gained many loyal fans from all parts of The Netherlands.   But it’s not just famous in The Netherlands.  Our stroopwafels at the Albert Cuyp market are known worldwide and are listed in tourist guides, airline magazines, newspaper articles, various websites and forums, as well as shown on many TV programs.  TV reporters from all over the world regularly visit the Albert Cuyp to show typically Dutch products and often film the real, original stroopwafel as the highlight of the program.  People come to the Albert Cuyp market specifically for the famously delicious stroopwafels.   Nowadays, Ruud has help from his son, Dennis and his son-in-law, Alex.  Even Ruud’s grandson, Jamie, can’t wait until he can help out at the stall.  The future of the Original Stroopwafels at the Albert Cuyp market is now guaranteed to continue for decades to come.

You are warmly welcomed to visit us at the Albert Cuyp market and enjoy our freshly-baked Original Stroopwafels!