Why do we use the name Original Stroopwafels? Simply because we are one of the few in The Netherlands that prepare them according to the traditional method.
Since stroopwafels are so generally well-loved they are now available in most supermarkets and gas stations. However, these are the cheap, factory-made stroopwafels that don’t have anything to do with the original. In addition, starting entrepreneurs at markets and fairs use a ready-made mix to make it seem that they are baking an authentic stroopwafel. The quality of these stroopwafels has really suffered as a result. On the outside it looks like a stroopwafel but due to mass production, the original ingredients, and therefore the taste, has greatly diminished. An original stroopwafel should include special spices and real butter and shouldn’t taste too sweet. As proud craftsmen, we are disappointed that many people today do not know what a real, original stroopwafel should taste like. We have chosen the name Original Stroopwafels in order to make it clear that our family only use the best and original ingredients and that we have never made concessions on quality. We continue to guarantee the real, traditional stroopwafel!